7P’s of AirAsia Essay

Product provoke be differentiating at the service marketing as intangible goods or services Rafliq. M & Ahmed. P. K. 1995.This way that services are provided by the Airasia also can classify as a product. Airasia had extended its services to different function of world. The look was make up that, the majority of respondent was moderately cheery in separately case of product. When considering in each severalise of product researcher found that, respondents satisfactory in part of quality of food and beverage, AirAsia magazine, variety of food & beverage and AirAsia souvenir respectively. 3.2 PricePrice is for the marketers to deciding a pricing strategy and the amount a customer willing to pays for the product Rafliq. M & Ahmed. P. K. 1995. From the aggregate archetype of this research it was found that, the majority of respondent was moderately satisfied in every part of footing. When considering in each part of price researcher found that, respondents were satisfied in part of the worth of price compared with distance, pre- qualification meal (get 20 percent discount), price of food & beverage, pick a seat (add RM 50) and excess luggage charge (add RM 50 ) respectively.3.3 PlaceFrom the total sample of the research it was found that, the majority of respondent was satisfied level in every part of place Gama. D. A. P. 2011. Is that convenience for the consumers to buy their products? When considering in each part of place, researcher found that there were two points of that had the same rating as the most satisfied booking book via AirAsias website and payment through credit card, the back was there are galore(postnominal) destinations operable and next was check-in counters are available and sufficient and lastly was Air-Malaysia counter service. 3.4 PromotionFrom the total sample of the research was found that, the majority of respondent was satisfied level in every part of progress Gama. D. A. P. 2011. When considering in each part of pr omotion, researcher found that themost satisfaction was promotion for new destination, the second was promotion for special festival or events and frequent advertisement and next was promotion for booking ticket including hotel room, finally was condition of promotion accuracy and easy to understand. 3.5 PeopleFrom the total sample of the research it was found that, the majority of respondent was satisfied level in every part of people Gama. D. A. P. 2011. When considering in each part of people, the researcher found that there were two points that had the same rating as most satisfied Booking ticket via AirAsias website and payment through credit card, the second was there are many destinations available and next was Check-in counters are available and sufficient and lastly was AirAsia counter service. 3.6 ProcessFrom the total sample of the research it was found that, the majority of respondent was satisfied level in every part of fulfil Gama. D. A. P. 2011. When considering in e ach part of process, the researcher found that the most satisfactions in part of process was information about schedule, destination on AirAsias website, suitability of flight schedules, fast check-in process, leave office and arrive on time and get baggage rapidly. 3.7 Physical EvidenceFrom the total sample of the research it was found that, the majority of respondent was moderately satisfied level in every part of sensual evidence Gama. D. A. P. 2011. When considering in each part of physical evidence researcher found that, respondents were satisfied in part of space of storage compartment and demonstrate the emergency instrument, cleanliness of confine and lavatory, seat position and comfort of cabin seat respectively.