CASE STUDY ANALYSIS Essay Example | Topics and Well Written Essays - 1000 words

CASE STUDY ANALYSIS - Essay Examplehe brains behind the business including the friends of Holly Tucker and Sophie Cornish have had a wealth of experience in marketing and the media industry, having worked with big brands including the top five advertising agencies, major magazine houses, the Boots and LOreal. This must have injected a lot of skills and experience into the business conquestfully making it one of the awards winning online market places whose popularity cannot be overemphasized across the globe. The reputation of these brains has gone unchallenged. It follows then that they must have contributed immensely to the winner of the business (Press release, 2010).The fact that the business has a variety of products ranging from garden to gourmet, bracelets to handbags, lingerie to linen, cushions to kids clothes, and scarves to stationery has also contributed a great deal to the success of the business. Furthermore these products are originally made (Gilmour, Matthews & Hold en, 2011, p.103). This has boosted the business attracting customers from across the globe. Indeed, fantastic is the word to describe the products. People love beautiful things they want to be associated with much(prenominal) fantastic products. These products are found in notonthehighstreet.com. As such people come flowing for the products that are largely seen to enhance their individual happiness and mixer well being.Another factor that is likely to have contributed to the success of this high profile business is the early realization of the importance of the modern information and confabulation technologies. The business has significantly taken advantage of the modern technologies thereby enhancing its marketing. The use of the internet for the promotion of the services, online marketing is a fundamental tool that this business has utilise to get to the point where it is.Companies like notonthehighstreet.com are likely to face certain challenges especially during the first y ears of operation. One of such major